Future of Truck 2035
Shaped strategic roadmaps for Ford’s top products, redefining archetypes and highlighting overlooked segments like women and Hispanic customers. Led concept workshops, leveraging user research and designing probes for diary studies.
Human Centred Design for Product Cycle Assessment
Ran co-creation workshops to identify resource gaps and shape future products, aligning with past research. Created personas and storyboards that resonated with senior leadership, boosting the design team’s visibility and cross-functional collaboration.