SCADpro project sponsored by HP, Spring 2019
HP Home printing Solutions
This project was a collaboration project with HP Inc. to assist in the research and development of concepts to expand app offerings with dedicated experiences for printing creative outputs at home or ordering online and access inspiration for projects to do easily with HP and printing partners. This project consisted of research, insights synthesis, app design, prototype, user testings, and a proposed service for HP.
Team 14 students with from 7 different majors
Project duration 10 weeks
Outcome of the project Digital platform(app), advertising campaign, future strategies, process book, branding
Role UX and Service Designer
Contribution
•Led UX design team and worked on app design and prototype through multiple user testings
•Proposed a new service ecosystem with value propositions and user journeys
•Defined pain points and scoped the project through affinitization
